Tip 2: Find the Entrepreneur Within – Within you and within your company. We all say it, but do we all live it? Is risk-taking a part of your culture? Are you set up so the next agency/industry-changing idea can come from anywhere? Are you knocking down all roadblocks to great work? Our most important role is to make it easy for brilliant ideas to live. Let the entrepreneurs know you’re about clearing a path for them.
Tip 3: Write Blogs – They don’t cost anything and if you’re lucky, a reputable business publication will pick one up and share your views with the world for free. They’re also a great way to tip-off potential new clients that you’re social-media savvy. Twitter counts as a blog in my book so Tweet away. No CFO will question your spending because there won’t be any.
Tip 4: Check your ego at the door – None of us are beyond questioning. None of us are irreplaceable. We all have to stay true to the habits that made us successful. Smart thinking. Hard working. Good listening. The process to great work will never change. It’s more likely you will. Some very large egos got us into a very large economic mess because of their inflated self-perceptions. It’s probably a good idea to pop yours daily.
Tip 5: Share Supplies – You’d be amazed how far a pen can go. Don’t lose your notebooks. Napkins are still the best idea catchers. So your client doesn’t have the money for that big campaign? Bring ideas they can afford and bring lots of them. When the economy comes back, they’ll remember that you were the one that didn’t just tighten your belt, but used a smarter belt.
Tip 6: Use your free time for good. It’s free! – When the going gets tough the tough should get going in their community. Don’t just look inward. Step out and create something that could make a difference. Ideas are your specialty. Why not share some? Or roll up the sleeves and build a callous or two. You’ll feel great and any negative energy toward the recession can be reverse-engineered into a positive. And not surprisingly, that usually finds it’s way into the bottom line.
Tip 7: Do more with less – I was going to write 10 survival tricks for the great recession but didn’t want to be excessive. In these times that’s bad business and, well, distasteful.
Advertising
While the many advertising and graphic design schools do graduate people with their own degrees and diplomas, there is no degree or diploma in "creative directing". Creative directors often have a strong command of the technical aspects of their business. Styles of creative direction are quite varied, however, with some creative directors being quite hands on while others will maintain a separation. Creative directors who are extremely familiar with graphics software, for example, can personally sit at the computer and achieve a 'look' for an advertisement that is the center of a new strategy for a brand, but is eluding everyone. On the other hand, those lacking this technical ability can sometimes find themselves in a situation where they are unable to manage a team effectively.Advertising creative directors are usually promoted from copywriting or art directing positions. Familiarity with film-making techniques is also common. Creative directors rise to become executive creative directors, a position with executive responsibility for the entire creative department, and some progress to chairman of a firm.
Creative directors usually possess a VFX Movie, communication design or fine arts degree. Copywriters may have degrees in journalism, language arts or may develop more emphasis on advertising copywriting while pursuing a communication design degree. The discipline of being or becoming a Creative Director is a later-in-the-career phenomenon, a matter of proven experience.
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